Discover how neuroscience meets consumer insight
Expert in marketing, unconventional marketing and neuromarketing, with extensive experience in innovation management. Full Professor at the Institute of Management, Sant’Anna School of Advanced Studies, and President of VICS Consulting.
Medical Doctor specializing in sleep and emerging technologies applied to human physiology. Professor of Neurophysiology at the Faculty of Medicine, University of Pisa. President of SleepActa Ltd and former President of the Alumni Association of the Sant’Anna School of Advanced Studies.
Medical Doctor with a second-level Master’s degree in Autism Spectrum Disorders. Postdoctoral researcher at the Institute of Management, Sant’Anna School of Advanced Studies, specializing in decision neuroscience applied to marketing and communication.
Biomedical Engineer with expertise in project management and a strong background in neuroscience applied to marketing and communication. Researcher at the Institute of Management, Sant’Anna School of Advanced Studies.
We use tools like EEG, eye-tracking, and pupillometry to capture unconscious and emotional responses to your products, brands, and user experiences.
🎯 Because people feel before they think.
We identify psychological and behavioral traits that drive consumption—using profiling tools, attention tests, and implicit preferences.
🎯 Target the right people, for the right reasons.
We evaluate new product ideas, tastes, formats, and packaging using both declarative and neurophysiological measures.
🎯 Test before you invest.
We analyze where people look, what they miss, and how they navigate real or digital environments.
🎯 Be visible where it counts.
We run workshops for marketing, R&D, and innovation teams to apply neuroscience principles in real-world decision-making.
🎯 Empower your team with science.
Need something different? We design tailored protocols to test specific hypotheses using neuroscience and behavioral science tools.
🎯 Flexible science for unique challenges.
Tool: EEG
Context: Live tasting sessions across consumer segments
Goal: Real‑time measurement of emotional and hedonic responses
Impact: Translating neural signals into product strategy.
Tool: Behavioral testing & eye‑tracking
Context: Human vs. AI financial advisors
Goal: Quantify trust, risk perception, and empathy across advisor types
Impact: Evidence to guide advisor model design.
Tool: Pupillometry
Context: In‑situ evaluation of food prototypes
Goal: Assess arousal and cognitive engagement during product exposure
Impact: Objective readouts of consumer involvement.
Tool:Eye‑tracking
Context: Simulated retail shelves and planograms
Goal: Analyze visual salience and on‑shelf visibility
Impact: Packaging decisions that drive shelf impact.
Tool:Implicit Association Test
Context: Brand and attribute positioning (e.g., sweet vs. salty)
Goal: Reveal unconscious brand associations beyond stated preference
Impact: Clear maps of implicit brand equity.
Tool: IAT
Context: Political communication and messaging tests
Goal: Identify voters’ unconscious associations with key concepts
Impact: Evidence‑based guidance for strategic messaging.
Tool: Profiling Tools + IAT (Implicit Association Test)
Context: Predictive profiling of trial, purchase, and consumption
Goal: Segment consumers by lifestyle, routines, and implicit attitudes
Impact: Sharper targeting and portfolio decisions.
Tool: Pupillometry + visual mapping
Context: Packaging redesign alternatives
Goal: Compare emotional and attentional engagement across variants
Impact: Validated designs with measurable lift.
Tool: Applied training
Context: R&D and Marketing upskilling
Goal: Integrate neuroscience methods into daily workflows
Impact: Teams enabled to make evidence‑based decisions.
From neuroscience to marketing – fresh takes from our team.